Post ideas for hair salons

Hair salon Instagram post ideas

Salon posts that bring in bookings show results and make it easy to book: transformations, the stylists, and when you have room. Here are 18 ideas for hair salons and barbers, with an example made by SMPM from a salon photo.

Updated October 2026

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Example

Made by SMPM from a phone photo:

Hair salon post: From November we're open on Sundays, book now

Results

  1. Before and after, with permission.
  2. The look of the season.
  3. A colour you are proud of.
  4. A close-up of the cut or the colour.
  5. A client's first visit, with permission.

Bookings

  1. Free spots this week.
  2. New opening hours, for example open on Sundays.
  3. Holiday hours.
  4. How to book online.
  5. A new service and its price.

Team and salon

  1. Meet the stylist.
  2. A new team member.
  3. Your salon before opening.
  4. Products you use and sell.
  5. A training or course the team followed.
  6. A care tip between appointments.
  7. A client review as a quote, with permission.
  8. Years in business.

Questions

What should a hair salon post?

Results, the people who make them and clear booking moments, such as free spots this week or new opening hours.

Can I post client photos?

Only with the client's permission. Ask during the appointment and note it in their file.

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