Post ideas for real estate

Real estate social media posts: 20 ideas for agents

The best real estate posts use your own listing photos and say exactly what is happening: just listed, open house, under contract, sold. Below are 20 ideas for agents, grouped by goal. With SMPM you turn listing photos into finished posts and short videos, with the address, date and time exactly as you type them.

Updated October 2026

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Listings

  1. Coming soon, with one photo and the neighborhood.
  2. Just listed, with the best three photos.
  3. Open house, with the date, time and address.
  4. A room by room tour in one post per room.
  5. A feature that sells the home: the garden, the light, the kitchen.
  6. Under contract.
  7. Sold, with a thank-you to the sellers (with permission).

Neighborhood

  1. Your favourite coffee spot or restaurant nearby.
  2. Parks, schools and places to walk.
  3. A local event this weekend.
  4. A short market update, with your own figures and the date.

About you

  1. Meet the agent: who you are and where you work.
  2. A client review as a quote, with permission.
  3. Behind the scenes of a showing or a photo shoot.
  4. A milestone: homes sold this year or years in business.

Tips

  1. One tip for first-time buyers.
  2. A staging tip before the photographer comes.
  3. A moving checklist.
  4. What to ask at an open house.
  5. How to prepare for a home inspection.

Turn listing photos into posts

Upload the listing photos, then type what the post is about, for example: "Open house Saturday 1 to 3 pm, 12 Oak Street". SMPM makes three posts with that text on your photos, a caption with hashtags, and a short video for Reels and stories. The address and time appear exactly as you typed them.

Questions

Which real estate posts get the most attention?

Posts with strong photos and a clear moment: just listed, open house and sold. Behind the scenes and neighborhood posts help people get to know you.

Can I use SMPM for every listing?

Yes. Subscriptions include unlimited posts for normal use for your own business, so you can make posts for each listing.

Do I need professional listing photos?

They help, but good phone photos in daylight also work. SMPM adds the layout and text.

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Try free for 3 daysNo payment details needed