Post ideas for bakeries

Bakery Instagram post ideas

Bakery posts sell when they show fresh bakes and tell people when to come: what is fresh today, what is new, and when to pre-order. Here are 18 ideas for bakeries, with an example made by SMPM from a bread photo.

Updated October 2026

Try free for 3 daysNo payment details needed

Example

Made by SMPM from a phone photo:

Bakery post: Fresh from the oven, every morning from 7 am

Fresh today

  1. Fresh from the oven, with the time.
  2. Bread of the week.
  3. A new recipe or flavour.
  4. The first tray of the morning.
  5. Sold out: thank customers and say when it is back.

Orders and holidays

  1. Holiday pre-orders, with the last order date.
  2. Birthday cakes: how to order.
  3. Catering or office orders.
  4. Holiday opening hours.
  5. A seasonal bake, with the dates.

Craft and people

  1. How a loaf is made, step by step.
  2. Meet the baker.
  3. Your flour or ingredient supplier.
  4. Early morning in the bakery.
  5. A customer favourite, with permission.
  6. Your week in pictures.
  7. Years in business.
  8. A tip for keeping bread fresh.

Questions

What sells best on a bakery's Instagram?

Fresh, close-up photos with a clear time or date: fresh this morning, new this week, order before Friday.

Can SMPM add my prices and order dates?

Yes. Type them in your message and they appear on the post exactly as you wrote them.

Related

Coffee shopsDrinks, regulars, baristas and opening hours.RestaurantsMenus, specials, bookings and your team.Instagram post ideas for business30 ideas you can make from your own photos.

Make your next post in minutes

Try SMPM free for 3 days with your own photos. After that $99 per month, cancel any month.

Try free for 3 daysNo payment details needed