Post ideas for restaurants

Restaurant social media posts: 20 ideas

Restaurant posts work best when they show the food up close and give people a reason to book now: a new menu, a weekend special, an event. Below are 20 ideas for restaurants and examples made by SMPM from food photos. Each post takes a few minutes, with the dates and prices exactly as you type them.

Updated October 2026

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Examples

Made by SMPM from phone photos:

Restaurant post: Taste autumn in five coursesRestaurant post: Pasta, the Italian way, book your tableRestaurant post: Lunch deal, soup of the day with a sandwich

Menu and dishes

  1. The new seasonal menu, with the start date.
  2. Dish of the week.
  3. The lunch deal, with the price.
  4. A close-up of your signature dish.
  5. Wine or drink pairing of the month.
  6. A vegetarian or vegan option people ask about.

Bookings and dates

  1. "Book your table for this weekend".
  2. Holiday menus and opening hours.
  3. Tasting nights and special events.
  4. Fully booked tonight, next free table tomorrow.
  5. Private dining or group bookings.

The people

  1. Meet the chef.
  2. The team before service.
  3. Your supplier: the baker, the farm, the winery.
  4. A regular guest's favourite dish, with permission.

Atmosphere

  1. Your terrace on a sunny day.
  2. The dining room before the doors open.
  3. Your week in pictures.
  4. A thank-you after a busy weekend.
  5. Something new in the interior.

Questions

What should a restaurant post on Instagram?

Food close-ups, the people behind it and clear reasons to visit now, such as a new menu, a special or an event.

How do I make restaurant posts fast?

Take photos during prep or service, then let SMPM make the posts. You type the message, for example "New autumn menu from Friday", and get finished posts with a caption.

Related

Coffee shopsDrinks, regulars, baristas and opening hours.BakeriesFresh bakes, pre-orders and holidays.Instagram post ideas for business30 ideas you can make from your own photos.

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