Post ideas for coffee shops

Coffee shop Instagram post ideas

Coffee shop posts do well when they feel like a visit: the drinks, the people behind the bar and the corner where regulars sit. Here are 18 ideas for coffee shops, with examples made by SMPM from café photos.

Updated October 2026

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Examples

Made by SMPM from phone photos:

Coffee shop post: New faces behind the barCoffee shop post: Our week in pictures

Drinks and food

  1. Drink of the month.
  2. A seasonal special, with the dates.
  3. New beans or a new roaster.
  4. The pastry that sells out first.
  5. Latte art close-up.
  6. Breakfast or lunch offer, with the price.

People

  1. Meet the baristas.
  2. A new face behind the bar.
  3. A regular and their usual order, with permission.
  4. Your roaster or baker.

Your place

  1. Opening the doors in the morning.
  2. The quiet corner for working.
  3. Your week in pictures.
  4. New opening hours.
  5. A local event or exhibition in the café.
  6. Holiday hours.
  7. A thank-you to your regulars.
  8. Loyalty card or offer for students, if you have one.

Questions

How often should a coffee shop post?

Two or three times a week works well, plus stories on busy days. Keep it real: the same faces, the same cups, a recognisable style.

Do I need a photographer?

No. Phone photos in daylight near a window work well. SMPM adds the layout, text and caption.

Related

BakeriesFresh bakes, pre-orders and holidays.RestaurantsMenus, specials, bookings and your team.Instagram post ideas for business30 ideas you can make from your own photos.

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